You serve students. We connect you to the ones searching for PG.
DUPGS is Delhi University's dedicated PG finder. Thousands of students from Hindu College, Miranda House, SRCC, Hansraj College, and dozens of other DU colleges come here every month looking for a place to stay. If you offer a service that makes their student life easier, a partnership with DUPGS puts your brand directly in front of the right audience — at the exact moment they need it.
Who Should Partner With DUPGS?
We work with a wide range of businesses and organisations that serve the Delhi University student community. If your service solves a real problem for a student moving to Delhi or living here through their degree, DUPGS can help you reach them efficiently.
Coaching Institutes
Physicswallah, Unacademy centres near North Campus, and independent DU exam coaches. Students searching "PG near Kirori Mal College" or "PG near Mukherjee Nagar" are exactly your target audience. PG near Mukherjee Nagar
Tiffin and Mess Services
Students need food. Parents need peace of mind. A tiffin service listed here reaches students who are actively comparing options — not people who accidentally stumbled on your Instagram reel. Read our student living guides
Laundry Services
Hostel and PG laundry is a genuine pain point. If you offer student-friendly pricing and pickup/delivery near North or South Campus, this is where your customers are waiting. North Campus area coverage
Packers and Movers
June and July are chaos — thousands of students arriving with bags, suitcases, and bedding. A student relocations special service here gets visibility exactly when it matters. Student budget moving guide
PG Brokers and Property Owners
If you manage PG properties near any DU college, listing on DUPGS connects you to a highly qualified stream of tenant leads — students who have already filtered by college and budget. List your PG on DUPGS
College Societies and Cultural Clubs
Promote your fest, competition, or workshop to students across DU. We offer mutual promotion arrangements where societies get visibility on our platform in exchange for sharing DUPGS with their members. See our blog for society features
Girls PG Warden Services
Safety is the top concern for parents of female students. Warden services, security providers, and all-female PG operators reach families who are actively researching safe accommodation options on DUPGS. Browse Girls PG listings
Stationery and Book Shops
From exam notes to laptop accessories, stationery shops near colleges like Lady Shri Ram College and IP College serve students who need supplies every semester. College Street area guide
Why Partner With Us Instead of Just Advertising on Instagram?
This is a fair question, and we want to give you an honest answer.
Instagram and Facebook work on interruption-based advertising. Your ad appears in front of someone who may or may not be looking for what you offer — they might be a college student, they might not; they might need a tiffin service today, or they might already have one. It is a shot in the dark with demographic targeting.
DUPGS operates on intent-based discovery. Every student who lands on DUPGS has already made a decision: they are coming to Delhi for college, or they already study here and are looking for a room change. They know their college, they know their budget, and they are actively comparing PG options right now. That is a fundamentally different audience — one that is already three steps down your sales funnel.
We are not saying Instagram is useless. It is great for brand awareness and community building. But for reaching students who are already searching for accommodation and related services? DUPGS is the channel that converts. Consider it the difference between putting up a banner at a fair that students walk past, versus being the stall they came specifically to visit.
Real Scenarios: How Partnerships Work
Here is how partnerships translate into real outcomes for our partner businesses.
Scenario 1: Coaching Institute near GTB Nagar
A UPSC coaching centre in Mukherjee Nagar reaches out to DUPGS. We add them to our partner listings and write a short feature on our blog about "Best PG options for UPSC aspirants near Mukherjee Nagar." When a student searches "PG near Mukherjee Nagar" — a common query on our platform — the coaching institute appears in the partner sidebar. Within a month, the institute reports six direct enquiries from students who saw them on DUPGS and were simultaneously researching UPSC coaching. That is a warm lead, not a cold call.
Scenario 2: Tiffin Service run by a parent near Hindu College
A tiffin service operator near Hindu College joins DUPGS as a partner. Every week during term, our newsletter goes out to students and parents — particularly relevant around exam season when students stop cooking and need reliable meals. A parent reading the newsletter sees the tiffin recommendation, forwards it to their daughter living in a PG in North Campus, and within two days the service has a new monthly subscriber. The cost per acquisition is a fraction of what food delivery apps charge.
Scenario 3: College Society — the SRCC Economics Society
The Economics Society of Shri Ram College of Commerce wants to promote its annual fest to students across DU. We agree to a mutual promotion arrangement: the society shares DUPGS with its 2,000 WhatsApp members, and we feature their fest on our blog and in our newsletter. They reach a new audience of students actively looking for college events; we gain credibility as a platform that cares about student life, not just accommodation. Everyone wins.
What We Track and Report
One of the things that sets DUPGS partnerships apart from traditional advertising is transparency. You will always know exactly how your partnership is performing.
Impressions
How many times your listing, ad, or feature was shown to students on the DUPGS platform during the reporting period.
Clicks
How many students or parents clicked through to learn more about your service, visit your website, or save your listing.
Leads Generated
Direct enquiries submitted through our partner contact forms — these are students who wanted to hear from you enough to fill in their name, contact, and query.
Student Feedback
When students submit reviews for PGs near your service area, or mention your business in their enquiries, we capture and share that qualitative signal.
We send monthly reports via email, and you can also request a call with our team to walk through the data and adjust your partnership strategy. If something is not working, we figure it out together — we succeed only when our partners succeed.
Partnership Models
DUPGS offers several ways to partner, depending on your budget, goals, and how you want to reach students. All models include access to basic analytics.
Partner Listing Page
Your business gets a dedicated card on our partner page and contextual listings on relevant area and college pages. Students browsing PGs near your location will see your service. Ideal for: local services like laundry, tiffin, and movers who want steady, low-cost visibility throughout the year. See our PG listing pages for context
Newsletter Feature
A written feature or recommendation in our weekly newsletter, which goes out to over 5,000 subscribers — a mix of students and parents. This is high-impact placement: parents trust newsletter recommendations far more than ads. Ideal for: tiffin services, security providers, and services that parents specifically research. Read past newsletter features on our blog
Blog Collaboration
We write an in-depth, SEO-optimised article that naturally features your service — for example, "Top 5 Tiffin Services for Hindu College Students" or "Coaching Options Near SRCC." The article ranks on Google for relevant searches and drives consistent organic traffic to your business. Ideal for: coaching institutes, bookshops, and service businesses that want long-term search visibility. Browse all blog articles
College Event Sponsorship
Sponsor a specific event on campus — fresher fests, placement drives, cultural festivals — and get your brand in front of students in a positive, community context. We handle the on-campus promotion logistics. Ideal for: brands that want to build affinity with a specific college community, like a stationery shop near Miranda House or a PG operator close to Lady Shri Ram. See Miranda House area coverage
Coverage: Where Are Our Students?
DUPGS serves students across Delhi University's entire college ecosystem. Our coverage spans the traditional campus clusters and the growing off-campus student settlements that have emerged as affordable alternatives as central Delhi rents have climbed.
North Campus — the heart of DU
North Campus is where the majority of our student traffic comes from. The colleges here are among Delhi University's most prestigious: Hindu College, Miranda House, SRCC (Shri Ram College of Commerce), Hansraj College, Kirori Mal College, Daulat Ram College, and Lady Shri Ram College for Women. Students here typically live in PGs in Mukherjee Nagar, GTB Nagar, Shakti Nagar, and Kamla Nagar — all walkable or a short bus ride from campus. Estimated student volume: 40,000+ students enrolled across these institutions.
South Campus — SVC, Motilal, and surrounding colleges
South Campus colleges include Sri Venkateswara College (SVC), Motilal Nehru College, and several others. Students here often live in Greater Kailash, Neeti Bagh, and adjacent localities. Estimated student volume: 10,000+.
Off-Campus — Rohini, Pitampura, and the student belts
A growing number of students — particularly those who cannot find affordable PG options in central Delhi — live in Rohini and Pitampura. These areas are popular with students at Laxmi Nagar-based colleges and students in correspondence or part-time programmes who do not need to be on campus daily. PG options here are more affordable, and students are highly price-sensitive — making targeted recommendations from trusted sources especially valuable. Estimated student volume: 15,000+.
We can target your partnership placement by campus cluster, by specific college, or by neighbourhood — or we can cast a wide net across all DUPGS students if your service has broad coverage. Tell us what works for you.
Frequently Asked Questions
How is DUPGS different from just posting on Instagram or Facebook?
Students who come to DUPGS are actively searching for PG accommodation. They have a specific college, area, or budget in mind. That is called intent-based traffic — people who want your service right now, not people who might see your post while scrolling through memes at 11 pm.
Do you only work with PG-related businesses?
Not at all. We work with any business that serves Delhi University students. This includes coaching institutes near North Campus, tiffin and mess services, laundry operators, packers and movers who handle student relocations, stationery shops, and even college societies that want to promote events. If your business makes life easier for a DU student, we want to talk.
How do you measure the results of a partnership?
We provide monthly reports covering impressions, clicks, lead form submissions, and direct student feedback collected through our platform. If a student mentions a specific partner service positively in a review or enquiry, we share that too. You will always know exactly what you are getting for your investment.
What areas do your student users come from?
Our students are concentrated in North Campus (Hindu College, Miranda House, SRCC, Hansraj, Kirori Mal College, Daulat Ram College, Lady Shri Ram College), South Campus (Sri Venkateswara College, Motilal Nehru College), and off-campus areas including Rohini, Pitampura, Laxmi Nagar, and GTB Nagar. We can target by college, by area, or by both depending on your service coverage.
Can I partner with DUPGS for a one-time event or campaign?
Yes. We offer one-time partnership options for college events, fresher parties, exam-time resource drives, and seasonal campaigns like the July-August admission rush when thousands of new students arrive in Delhi looking for accommodation. You do not need to commit to a long-term arrangement.
How do I get started with a partnership?
Fill out the partner inquiry form on this page with details about your business, the areas you serve, and what kind of student outreach you are looking for. Our team will review your submission and get back to you within two business days with a customised proposal.